“Uh, no honey, that’s not my deoderant. I must have picked it up at the hotel. I mean the strip club. I mean the bar. I mean the baseball game. I mean the blood bank. Aw, shit.”
Horniest. Antiperspirant. Ever.
Mitchum, the men’s grooming brand one step away from Barbasol, is looking to reinvent itself as the Maxim of underarm sticks. Their new campaign includes such gems as, “If your best friend is holding your bachelor party pictures… you’re a Mitchum Man.” Some things need to just give up the ghost. It’s Mitchum for Christ’s sake. The stuff The Greatest Generation used to not smell like Schaefer while they gave their women fat lips for burning the liver. Look, Lord knows I don’t have a problem with using sexy humor when it’s appropriate (see: Las Vegas – “Ted really had his fill… of the loin“), if it’s done right. And it’s actually humorous. But any company that ever hired Norman Rockwell, in person, should never, ever be allowed to use “Menage A Trois” in an ad.